Apr 18 Your Biggest Competitive Advantage Might Not Be Your Product If you build it, they won’t come. If you build it and market it really well, you’ve got Apr 18, 2023 3 min read
Nov 21 Corrections are great times to get things right A little while ago when the tidal wave of bad news broke for the tech industry, I started writing a Nov 21, 2022 11 min read
Aug 28 Don’t Create a Category Creating a category is definitely hard and probably not the right approach for you. Instead, create a subcategory that combines Aug 28, 2022 4 min read
May 10 The most important marketing lesson I ever unlearned 💡If no one sees it, it's not marketing.There once was a time when I thought Zoom was May 10, 2022 3 min read
Mar 16 All marketing advice is bad In my career, I don't think I've gotten much good advice. Even from smart people who Mar 16, 2022 2 min read